Marketing Performance
Track marketing spend, performance, and business impact across all platforms
Total Spend
₫95.0M
+12.5% vs last period
Total Leads
768
+8.3% vs last period
Cost per Lead
₫124K
-3.8% vs last period
Total Orders
257
+15.2% vs last period
Revenue
₫457.0M
+18.7% vs last period
ROAS
4.81x
+5.1% vs last period
Performance by Platform
📘
Facebook Ads
Platform
₫45.0M
Spend
234
Leads
₫192K
CPL
89
Orders
3.96x
ROAS
🎯
Google Ads
Platform
₫38.0M
Spend
456
Leads
₫83K
CPL
145
Orders
6.16x
ROAS
🎵
TikTok Ads
Platform
₫12.0M
Spend
78
Leads
₫154K
CPL
23
Orders
3.75x
ROAS
Marketing to Revenue Funnel
Spend
₫95M
₫95M
Leads
768(100.0%)
768
Qualified
456(59.4%)
456
↓ 40.6% drop-off
Orders
257(33.5%)
257
↓ 43.6% drop-off
Revenue
₫457M
₫457M
Top Performing Campaigns
📘
Lounge VIP - Q1 2025
C001
₫18.5M
Spend
94 leads
₫197K CPL
42 orders
₫89.0M
4.81x ROAS
🎯
Fast Track - Search Campaign
C002
₫22.0M
Spend
234 leads
₫94K CPL
98 orders
₫156.0M
7.09x ROAS
📘
Airport Transfer - Retargeting
C003
₫12.5M
Spend
67 leads
₫187K CPL
28 orders
₫45.0M
3.60x ROAS
🎵
Premium Services - TikTok
C004
₫9.8M
Spend
56 leads
₫175K CPL
18 orders
₫38.0M
3.88x ROAS